Amazon Basics Kitchen Utensils

Mass Merchandising

After the purchase of Whole Foods, Amazon is positioned to begin selling Amazon Basics brand in a store environment. This packaging system creates an appropriate aesthetic to allow Amazon products to stand out from the competition in a store setting while maintaining production affordability.

Coca-Cola
Tear and Share

Institute of Packaging Professionals Competition | Top 10

The Coca-Cola 12-can Fridge Pack was redesigned into a sustainable and innovative package that could be equally disposed of as the product was consumed. The rhombus shaped hyphen in the Coca-Cola logo served as inspiration for our redesign. We designed the Tear & Share 12-can Rhombus Pack to dissect into two separate 6-can Triangle Packs. This design allows your refrigerator to no longer be cluttered by excess packaging and serves as a reminder to repurchase soon.

Minute Maid Twist n’ Sip

Institute of Packaging Professionals Competition | Top 10

Minute Maid’s New “Twist ‘n Sip” Juice Boxes are snack-able, sustainable, and easily accessible. With its’ farm stand packaging, Minute Maid emphasizes it’s variety of bold fruity fl avors, bursting in every package. Twist top technology makes them easy to open for hands of all sizes. Featuring an “easy-to-sip juice” shoot for quick access. Simply Twist, Sip, and Enjoy! Taste that lasts with a carbon footprint that won’t. The environmentally friendly Tetra Pak is 100% recyclable. Designed by Millie Nicholson, Lexie Canario, Kelsey Matthews, and Aisha Marballie.

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